Is it legal to send mailers?
There are no federal mail laws prohibiting direct mail advertising on the national level. Still, if you want to do everything right and avoid unpredictable regulatory issues, make sure to follow the existing laws regarding direct mail marketing.
What is the difference between a self mailer and a direct mail package?
As its name implies, a Self-Mailer refers to any piece of direct mail that does not require an envelope. In lieu of the envelope, a self-mailer is designed so that address information and postage can be printed (or affixed) directly on it.
How much does it cost to send direct mail postcards?
How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 65 and $3.00 per piece on a direct mail campaign.
When should you send mailers?
Studies done by various organisations greatly vary. However, in general, it is suggested to send your emails between 9:00 and 11:00 AM. This is because most office hours begin during this time, and people make it a habit to check their emails as their first task in the office.
How do I stop direct mail?
To opt out for five years: Call toll-free 1-888-5-OPT-OUT (1-888-567-8688) or visit www.optoutprescreen.com. The phone number and website are operated by the major consumer reporting companies. To opt out permanently: You may begin the permanent Opt-Out process online at www.optoutprescreen.com.
What can you send in an envelope?
You can send standard postcards, letters and large envelopes and small packages up to 15.99 ounces using First Class Mail. If your First Class package is over 15.99 ounces, you must upgrade the mail class to Priority Mail.
Can I mail paper without an envelope?
Yes you can mail a letter without an envelope. But you must have on it the mailing address that is legible.
Does envelope size affect postage?
Different postage prices apply to postcards, letters, large envelopes (flats), and parcels. In general, the bigger your mailpiece, the more it will cost to mail.
Is direct mail expensive?
Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, copywriting, direct mail lists, printing, and distribution.
How effective is direct mailing?
In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.
Should you email on a Friday?
We also noticed that there were slightly higher open rates for emails sent earlier in the week (Monday through Wednesday). But those emails sent on Friday still performed well on average — achieving open rates of almost 80%.
Is Friday afternoon a good time to email?
However, we have found that Friday afternoons can be a good time, especially right after lunch. People are usually winding down for the weekend and are less likely to start new tasks, giving them more time to check their inboxes.