What is the meaning of selective exposure?
Selective exposure is the phenomenon whereby people choose to focus on information in their environment that is congruent with and confirms their current attitudes in order to avoid or reduce cognitive dissonance (Festinger, 1962).
What is selective exposure quizlet?
Selective exposure. – The process by which individuals screen out messages that do not conform to their own biases. – result: individuals are more likely to read, listen to, or view a piece of info the more it supports their opinion.
What are the types of selective exposure?
Selective Exposure Theories. The Hostile Media Effect. Public and Elite Perceptions of News Media in Politics. The Media and the Fostering of Political (Dis)Trust. Cultivation Theory and the Construction of Political Reality.
What is selective influence theory?
In mass-communication effects research, the theory that rather than the mass media having direct and uniform effects on audiences, audience attention, interpretation, recall, and (cognitive, affective, and behavioural) responses to messages are influenced by the cognitive differences, subcultural identities, and social …
What is the difference between selective exposure and selective attention?
Selective exposure refers to the idea that individuals’ political interests and opinions influence the informa- tion to which they attend. Within political communi- cation the term selective attention is sometimes used synonymously.
What is selective exposure Why is this an issue?
Selective exposure occurs when individuals search for information and show systematic preferences towards ideas that are consistent, rather than inconsistent, with their beliefs. On the contrary, those who exhibited low levels of confidence were more inclined to examine information that did not agree with their views.
Why is selective interpretation selective?
Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. In other words, selective perception is a form of bias because we interpret information in a way that is congruent with our existing values and beliefs.
What is an example of selective attention?
Multiple conversations, the clinking of plates and forks, and many other sounds compete for your attention. This is an example of selective attention. Because our ability to attend to the things around us is limited in terms of both capacity and duration, we have to be picky about the things we pay attention to.
In what ways do you selectively expose yourself to media messages?
Here are four ways you are unknowingly exposing yourself to threats on social media, though:
- Flaunting your wealth and luxuries. We all want to be the life of the party, but sometimes it is worth asking if it is worth the risk.
- Carelessly using location services.
- Your usage of social media apps.
What is a selective process?
Selective processes are the means by which individuals’ preexisting beliefs shape their use of information in a complex environment. Selective processing is related to motivated reasoning, the idea that individuals’ cognitive processes are goal-oriented and are often biased in favor of their political predispositions.
What are the two types of selective attention?
Selective Attention: The ability to attend to a specific stimulus or activity in the presence of other distracting stimuli. Alternating Attention: The ability to change focus attention between two or more stimuli. Divided Attention: The ability to attend different stimuli or attention at the same time.
What is selectselective exposure?
selective exposure Quick Reference A tendency for people both consciously and unconsciously to seek out material that supports their existing attitudes and opinions and to actively avoid material that challenges their views.
Is selective exposure Democratic?
Although selective exposure research has been dominated by demonstrations of its occurrence and investigations of moderators, its consequences have attracted more attention recently. There are reasons to judge selective exposure as democratically troubling.
Is selective exposure an all-or-nothing phenomenon?
As an all-or-nothing phenomenon, people either (1) solely use like-minded information and engage in selective exposure or (2) are not engaging in selective exposure. This dichotomous view makes sense in laboratory settings where research subjects have only two options: selecting the like-minded option or selecting another option.
What can we learn from selective exposure research?
Investigations of selective exposure aim to provide some insight. Selective exposure is the motivated selection of messages matching one’s beliefs. The availability of so many choices makes selectivity likely in the modern communication environment.
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