Unlock the 2020 marketing puzzle and climb your way to glory with these marketing tips and tricks
Much like the look of the Joker (from the 1966 Batman TV series through Jack Nicholson, Heath Ledger and ending at Joaquin Phoenix), marketing is something that keeps evolving with the times.
Here are the top 5 marketing trends that you must know about to win the marketing war in 2020.
Is there a common basis to these trends?
Yes.
As new generations enter the stage and older generations bow out, preferences and tastes shift.
New technologies and businesses keep entering the market constantly; some of them end up being market-makers.
All of these 2020 marketing trends are aimed at
- Capturing evolving customer tastes
- Adapting to technological changes
- Taking note of the general market landscape
2020 Marketing Trend #1 – Brand building
Warren Buffett frequently refers to his ‘moat theory’, which says that in order to succeed over time, a business must have its ‘moat of safety’ – referring to a feature that helps it gain a competitive advantage over competitors.
But, increasingly, moats have been shrinking.
One of the biggest examples is Apple.
Apple had a gigantic moat during the early stages of Mac or iPhone development.
However, with each recent iPhone release, the phones are being criticized for being ‘more of the same’. Their prices are being particularly criticized as excessive.
The new ‘Apple Card’ is hardly an innovation.
But still, Apple retains its status as one of the most popular smartphone makers in the world – and it’s all down to the strong brand it has built for itself.
Brand building is going to become increasingly important in 2020 and beyond.
2020 Marketing Trend #2 – Voice search engine optimization (VSEO)
‘Go voice or go home’ could well be the new slogan for 2020.
Earlier it used to be that you could work towards ranking your website on the first page of search results and you’d be done.
Now, consumers want to be able to ask their phones about the best escape room in Rhode Island and be told which one it is.
So, now, on top of Search Engine Optimization, you also have to start doing Voice Search Engine Optimization (VSEO).
2020 Marketing Trend #3 – Video marketing
With internet speeds zooming upwards, video content will play an ever increasing role in marketing. 52% of consumers say that watching product videos is positive for the online shopping experience.
The time to start investing in video content and video marketing is right now.
Take this virtual reality gaming firm.
They have a lot of scope for video marketing and they have taken it upon themselves to introduce video into their marketing mix.
2020 Marketing Trend #4 – Social messaging apps
If 2019 and before was the era of social media marketing, 2020 and beyond will see the rise of messaging apps marketing.
Apps like Messeger, WhatsApp, Instagram and TikTok are the new battleground of marketing.
Top apps likeWhatsApp, Facebook Messenger and WeChat are more popular than the most popular social media platforms like Facebook and YouTube.
Social messaging apps can offer a lot of useful functions like keeping in touch with regular customers, sales and promotions and customer support.
2020 Marketing Trend #5 – Micro-moment marketing
Micro-moments are an idea whose time has finally come.
What is a micro-moment?
According to Google, a micro-moment is an intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.
Take the case of someone searching for some information online. There is a very narrow window of opportunity here.
If your brand pops up with some very relevant and useful information, compellingly presented, in their online search, your brand has a high chance of being seen favourably by the searcher.
What is the main takeaway from this?
That brands will have to shift from the awareness – consideration – decision kind of marketing to the ‘we’re there, we’re useful, and we can meet your expectations quickly’ kind of marketing.
The 5 marketing trends for 2020 and beyond are…
- Brand building
- Voice search engine optimization
- Video marketing
- Social messaging apps marketing
- Micro-moment marketing